Here are some stills from the video for Dominic Jones' S/S 12 collection. Florence Welch models the pieces alongside some other beautiful people and the jewellery is absolutely exquisite. The soundtrack is Cocoon by Alpines and creates an amazing atmosphere for the chopppy shots and solemn faces. This short film reinforces why moving image is becoming the media of choice in fashion promotion.
You can watch the video HERE and please do let me know what you think of it!